Performance Marketing & Paid Ads

Paid campaigns engineered for results. We plan, build and optimise ads across Google, Meta, TikTok and LinkedIn, with tracking set up properly so you know exactly what each dirham or rupee returns.

What is performance marketing?

Performance marketing is paid advertising where every campaign is measured against business results, leads, sales, bookings or revenue, and continuously optimised based on that data. It typically includes search ads, social ads, retargeting and conversion-focused landing pages.

Many ad accounts waste budget because tracking is broken, targeting is too broad or traffic lands on pages that don’t convert. We fix the foundations first: conversion tracking (GA4, Meta Pixel and Conversions API), offline lead tracking and clear funnel goals.

Then we build campaigns around intent, search ads for people already looking, social ads to create demand, and retargeting to bring visitors back. Our designers and developers create landing pages and ad creatives in-house, so testing is fast.

AI-assisted analysis helps us spot winning audiences, creatives and keywords early and shift budget to what works. You get a live dashboard and an honest monthly review.

Benefits

  • Fast results: Start generating leads within days of launch.
  • Measurable ROI: Accurate tracking ties ad spend to real revenue.
  • Continuous testing: Creatives, audiences and landing pages always improving.
  • Lower cost per lead: Budget moves to what converts, every week.

What’s included

  • Google Search, Display & YouTube ads
  • Meta (Facebook & Instagram) ads
  • TikTok & LinkedIn ads
  • Conversion tracking & GA4 setup
  • Landing page design & CRO
  • Retargeting & lead nurturing

Use cases

  • Lead generation: Fill your pipeline with qualified enquiries for services, clinics and real estate.
  • E-commerce sales: Shopping, Performance Max and social campaigns that scale profitable revenue.
  • App installs: Acquire engaged users for your mobile app.
  • Launches & events: Build awareness and registrations for a new product or event.

Our process

  1. Audit & tracking: Review accounts and set up reliable conversion tracking.
  2. Plan: Channels, audiences, budget and creative strategy.
  3. Launch: Campaigns, ad creatives and landing pages go live.
  4. Optimise: Weekly optimisation and monthly performance reviews.

Technologies

Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, GA4, Looker Studio

Frequently asked questions

How much should I spend on ads?

It depends on your market, goals and cost per lead. We recommend a test budget to gather data, then scale what works. We’ll suggest a starting budget after reviewing your goals.

Which is better, Google Ads or Meta Ads?

Google captures people already searching for your service; Meta creates demand through targeting and visuals. Most businesses get the best results from a mix, weighted by data.

Do you create the ad designs and videos?

Yes. Our in-house design and content team produces static, carousel and short-form video creatives.

How do you report results?

You get a live dashboard and a monthly review covering spend, leads, cost per lead, conversion rate and next steps.

Do you run ads in Arabic?

Yes, we run English and Arabic campaigns for the UAE and GCC, and English and Urdu campaigns for Pakistan.

Our offices

Dubai, UAE (Head office)
Rigga Business Center, Al Rigga, Deira, Dubai, United Arab Emirates
Phone: +971 52 497 0227
Peshawar, Pakistan (Development centre)
Hayatabad Phase 7, Peshawar, Khyber Pakhtunkhwa, Pakistan
Phone: +92 334 893 5202
Islamabad / Rawalpindi, Pakistan (Office)
Bahria Town Phase 7, Rawalpindi / Islamabad, Pakistan
Phone: +92 334 893 5202

Email: [email protected] · WhatsApp: +971 52 497 0227